PROJECT
Howden
ABOUT
Creative direction and leadership for the in-house studio of a global insurance group – guiding a team of designers to deliver impactful, strategic solutions across marketing, communications, events, partnerships, and sponsorships.
Design team credits: A Young Kim, Alistair Fowler, James Green, Louise Draper, Mike Dilworth, Paulo Rodrigues, Tom Etherington, Tom Lynes and Yumi Tahata.
ROYAL ASCOT x HOWDEN
The 2024 Royal Ascot and Howden partnership campaign, "Reins, Reigns, Rains," earned multiple accolades, including a Bronze Drum Award and a Gold World Brand Society Award. Concept, design, and copy by Alistair Fowler.
I supported the photography strategy and shoot, providing oversight, creative input, and project management across the broader campaign.
